BMC - IAA Automotive and Automotive Supplier Fair
September 20-27, Hannover / Germany
At the 67th IAA Automotive and Automotive Supplier Fair, the world's largest commercial vehicles fair, we introduced BMC Automotive's new truck family, Tuğra, to the world via a live broadcast, handling all stand operations and organization.
With the live broadcast from Hannover, we shared the excitement of the launch with BMC employees who contributed to the production, through giant screens set up in the factories.
BMC, WITH 7 TRUCKS, LAUNCHED WORLDWIDE
BMC Chairman of the Board Ethem Sancak, BMC Board Member Taha Yasin Öztürk, BMC CEO Bülent Denkdemir, and BMC Commercial and Land Vehicles General Manager Bülent Santırcıoğlu, along with other senior management, hosted BMC's guests in full force.
The world premiere of BMC's new truck family, BMC TUĞRA, was presented with a total of 7 trucks, including the tractor, road, and construction series, at the IAA HANNOVER COMMERCIAL VEHICLE FAIR.
This year, at the 68th IAA, held from September 20-27 in Hannover, Germany, BMC's 2000 square meter stand showcased the BMC New Truck Family, as well as the Neocity bus family, which offers a modern solution for urban transport and won the Busworld Awards 2017 Best Design Award.
What Have We Achieved?
At BMC's 2,000 square meter stand, in addition to the BMC New Truck Family, the Neocity bus family, which offers a modern solution for urban transport and won the Busworld Awards 2017 Best Design Award, was also among the vehicles on display.
- 85 Person Team
- Launch, Live Broadcast, Catering...
- 2,000 m² Stand
